Kezia Owusu-Yianoma

How social media changed the game for 40acts

12 June 2018Living generously in our society is counter-cultural. Even the tradition of giving up something for Lent had become slightly self-righteous. 40acts, which was founded by Christian charity Stewardship, is about more than just taking part in a challenge to say, “we did it!”. It’s about changing a culture that can often be so inward-looking, to one that reflects the generous nature of God. Culture is defined as the collective behaviour of a community. As our numbers grew, we realised that our…